To be clear about this, although I am an engineer by training, upbringing and general demeanor, my business is far from a hobby or a science experiment. That’s why I’m concentrating on voice mashups. I’ve got four kids to put through college.

I caught a recent blog post from Ike Elliot about Voice Mashups, where he opined that they were un-inspiring. Don’t get me wrong, as Ike is clearly a smart, accomplished and well respected man, and I find myself wishing to read more of what he writes, but I think there’s a huge point he’s missing here.

In the mashup example that Ike mentions, my customer cut his costs by 75%, my company has a clear 50% margin, and the ROI was nearly instantaneous. My customer has ten such projects under their roof, every medium to large company in the world has a similar ten problems, all requiring solutions enabled by Voice Mashups. There’s no real magic in deploying them, and all that’s required is intent and imagination.

Perhaps the article that Ike read was uninspiring… because, for a man with a payroll to meet, VoIP mashups do it for me, and my customer.