Thanks to Shrihari Pandit and his Stealth Communications team for putting on the Voice Peering Forum. It’s hard to get more elegant than the Ritz Carlton in New York during the Christmas Season.
The Forum pulled together an interesting combination of telcos, vendors, and enterprise folks all with an interest in the Voice Peering Fabric, a private network of voice peering relationships. If you run a lot of minutes this is the community for you.
I had the benefit of collaborating on the two mashup panels as a speaker and moderator. What did I learn?
I really am beginning to admire the evangelists and companies that are doing the tough work of presenting new services to and within telcos. The obstacles to adoption and delivery of new services like CEBP ( communications enhanced business processes) and mashups from the telcos to their business clients are primarily about corporate culture. Do Telcos really have as good a channel to their customers as they want to believe?
I absolutely love talking with Enterprise customers about CEBP and Voice Mashups. The ability to have a creative what if conversation and then immediately tie a new idea to ROI is one of the best sides of this business.
My last takeaway from the Forum, any Google against the Telcos argument really needs to be extended and analyzed in a much deeper way. Certainly, technical innovation has been fast and furious over the past few years . This phase is always followed by another phase of business model innovation. I’m certain pay per click advertising is not the end all be all of business model innovation.
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