Comments on: Unified Communications Dissent http://thethomashowecompany.com/353/unified-communications-dissent Mashing Voice and Process without Mercy Thu, 08 Apr 2010 12:50:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Martin Geddes http://thethomashowecompany.com/353/unified-communications-dissent/comment-page-1#comment-380 Martin Geddes Sun, 17 Feb 2008 22:41:03 +0000 http://thethomashowecompany.com/353/unified-communications-dissent#comment-380 I'd say that vendors fail to understand the value that users perceive in being able to partition their communications channels, and keep them separate. There are obvious reasons why you wouldn't want an SMS every time you got a new email, but the same thinking usually finds flaws in almost every other example of cross-media unification. Also, the idea that there's one "right" way of doing it strikes me as fundamentally false. UC is an experience, not a product or service. It's delivering the right things to each user as an individual. The urge to build a monolithic application seems strong. The reality is probably closer to a bunch of APIs into the underlying separate services, and then very lightweight point solutions to very specific business problems. RIP UC, long live CEBP...? I’d say that vendors fail to understand the value that users perceive in being able to partition their communications channels, and keep them separate. There are obvious reasons why you wouldn’t want an SMS every time you got a new email, but the same thinking usually finds flaws in almost every other example of cross-media unification.

Also, the idea that there’s one “right” way of doing it strikes me as fundamentally false. UC is an experience, not a product or service. It’s delivering the right things to each user as an individual. The urge to build a monolithic application seems strong. The reality is probably closer to a bunch of APIs into the underlying separate services, and then very lightweight point solutions to very specific business problems.

RIP UC, long live CEBP…?

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