According to Drew Clark, director of strategy for IBM Venture Capital Group, a few places. He mentions not only interesting areas like convergence, the mobile market and software as a service, he mentions mashups. As I heard at the recent Web Services on Wall Street show, SOA and Web Services applications are becoming defacto standards for next generation applications, not only for the obvious financial benefits such as lower operations costs, but strategic ones such as higher value organizational process control.
From his post:
Web 2.0 Mashups & Composite Apps. Web mashups are fast becoming the dominant model for the creation not just of so-called “situational apps” but of full-blown composite enterprise applications built on leading-edge SOA (service-oriented architecture) foundations. Small and medium businesses, as well as enterprise customers are now formulating enterprise mashups. Widgets, small reusable programs based on Web 2.0 techniques, are rapidly emerging as the reusable, loosely-coupled components of the programmable Web. 2008 will be the year when we begin to see SOA join forces with increasingly popular Web 2.0 standards and technologies in the enterprise. Combining Web 2.0 for the agility and ease-of-use it brings to applications and services, and SOA for the rigor and governance it instills across the enterprise, is surely the best of all worlds.