Here’s some quotes from some of the speakers… thought you’d like to hear them.
• Companies were tought in 1930 that firms should be vertically integrated because integration costs were so high. With the light weight programming models provided by SOA and mashups, that’s clearly different.
• Marc Adler : Citigroup : In order for citigroup’s efforts to be successful, all silos have to be broken. Current expert analysis is so siloed that only the ten people who have it can use it. SOA allows others in the group to subscribe to the data to use. Updates to volatilty curves for example. It allows any application to subscribe to the analysis of any other application, and in a controllable and predictable way. The challenge of SOA is to subscribe to anyone publishing data. As an example, risk data can be published for real time analysis and decisions based on the current risk profile.
• Jonathan Rochelle : Google : Is Google Docs only for small companies? Google isn’t going to be doing a lot of mashups, but will be a platform for millions of mashups. Google started concentrating on consumers as people - moved to people as workers. Small to medium businesses have it easy, but demanded Google to create apps. Making the productivity argument, which is one of the line items that people are starting to add, which haven’t been there. People used to bring work experience home… now the tide is changed, where people bring the productivity back to work.
• Michael Ogrinz : Bank of America - Do you believe that corporate portals are still relevant? No, I don’t think so. The model is close to the TV model, where it was network control. The core of the problem is that the power users pick what content is important to them. The notion that the corporation figures out what is appropriate for dissemeniaton, that stays. Finally, we have content creation users that have this build in modicum of development experience, now can have other avenues to publish that data on pages, widgets and other things like excel spreadsheets, phones, etc. Talk about the long tail, and the IT department not serving users - they will serve the platform that the users need to make their own mashups.
• Ogrintz : If you want to do a mashup about leading indicators, booking a flight on the top eight flights looking for trends in seats availability. (Research example.) Anyone can do this, so these are examples of where anyone can get this - so data is not private. This is more about your ability to analyze, not the availability of data.
• Adler : All of the banks have been hit by fines from exhanges because we let data seep out. Reuters will charge a user if they can see it, even if they don’t use it. The interesting things is “how do we entitle the data”. We can use those market quotes in dervied data, avoiding the costs of displaying real time data, but still make it valuable. No solution for this yet, but something we need to work out.
• Rochelle : Need to simplify the SLA platform will be an acceptable method of handling trust issues. Use Web 2.0 for services based architecture to simplify that process, you’ll get much higher rates of acceptance.
• Moderator : GS said SAS will become pervasive in the coming years? True? All : Duh
• Ogrintz : SOA is so super well supported, it’s why you don’t hear from it. The reason for the rise of the Web is because the IT department sucks. The IT departments can handle a browser, and that’s all.
• Rochelle : FoxPro,Dbase was over because they could get it done better than the IT department could. They basically suck. That allowed people like Google to get around the IT department and go straight to the users.