If you need another sign that we’re heading straight for the web-as-platform application world, look no further than the recent announcement from Hoover’s of their Hoover API. Apparently done in partnership with Mashery, the Hoover’s API allows your business process to access data from Dunn and Bradstreet from your application.   Geez, if the ultimate symbol of old school business inteligence has got an API, I sure hope you all do.   The API is pretty wide, covering information like company and key employee information, all the way down to competitor information.  Can you imagine having a caller ID that you can use to prompt business intelligence, all the way down to what the caller’s competitors are doing today?  How about adding to your salesforce process the ability to add appointments based on recent credit movements?

HAPI is my API of the week.