DALLAS, TX (March 2, 2009) – Thomas McCarthy-Howe, a 20-year
telecommunications veteran and industry thought leader, has been named
CEO of Jaduka (www.Jaduka.com),
a Dallas-based Web services company that provides on-demand customer
communications services that target business process optimization
(BPO). Jack Rynes, the past president of Jaduka, will remain as COO and
handle day-to-day operations of the company.

“Over the past two years, I’ve closely followed the development of the
Web-as-platform approach to delivering applications and services. No
telecom company in the world has a more advanced or mature API offering
than Jaduka, so I’m thrilled to join this outstanding team helping
drive the Telco 2.0 revolution,” said Howe. “My focus will be on
helping our enterprise software partners and customers employ
communications to improve efficiency, employee productivity and
customer experience. With an API accessed by companies a million times
daily and a platform with 1 billion user accounts, Jaduka is well
positioned to serve both the $250 billion BPO and $350 billion Telco
2.0 marketplaces.”

Among the most influential voices in VoIP, Howe has held management
positions with several public and private companies, including
Comverse, PictureTel, Aware, Versatel and Tangerine. Most recently, Mr.
Howe ran The Thomas Howe Company, providing expertise in the
integration of real time communications and the business process, with
clients spanning service providers, enterprises and equipment vendors.
The Thomas Howe Company won several industry awards, including the VON
Magazine Innovator’s Award (March 2008), the O’Reilly Emerging
Telephony Mashup Contest (March 2007) and the Broadsoft XTended Mashup
Contest (October 2008). A sought-after speaker, Thomas has keynoted
several conferences, including eComm, CableLabs, the Voice Peering
Forum, and VON. He regularly contributes to Fierce VoIP and
ProgrammableWeb and publishes a popular telecom industry blog.

Jaduka is a wholly owned subsidiary of NetworkIP, a leading provider of
on-demand voice communications solutions. Through its Web Services API,
Jaduka lets companies implement time-sensitive voice notifications,
event-triggered alerts, conferencing functionality and Web-initiated
dialing. By adding voice, Jaduka allows business processes to “speak”
to employees, partners and customers across the enterprise-helping
companies increase sales, decrease response times and reduce
operational costs. Jaduka delivers frictionless integration,
pay-as-you-go billing and robust analytics that drive real-time
performance improvement.

About Jaduka:
Jaduka On-Demand Customer Communications Services target business
process optimization by blending real-time communications into critical
workflows. Delivered over the Web, our time-sensitive notifications,
event-triggered alerts, ad-hoc conferencing functionality and Web site
call support help companies increase sales, decrease response times and
reduce operating costs across the enterprise.

Jaduka offers frictionless integration, pay-as-you-go billing and zero
capital expenditures. Accessed by companies a million times daily, the
Jaduka API supports over 1 billion accounts.

For more information, please visit: www.Jaduka.com.